Care at home.

Built for a decision a family makes under strain, where the hardest part is often just working out how it gets paid for. A real preview build, made before anybody had paid anything.

01The homepage

The website answers the question nobody else will: who pays.

A family arranging care is usually frightened and out of their depth, and almost every agency site leaves the money until the enquiry form. This one puts the three routes near the top, in plain words: the council, the NHS and paying privately, so the first thing that lands is that this is something you can navigate.

Larger type and a phone number promoted above the button, because the reader may not be twenty-five.

The homepage of the Optima care at home build, on a desktop browser with a phone beside it
02What it does
An inner page of the Optima care at home build shown on a desktop, a tablet and a phone

The help we provide, described the way it is asked for.

Personal care, help around the house, company and getting out, and respite for a family carer, each written for the person arranging it rather than in the language of a care plan.

  • How care is funded
  • Personal care
  • Respite
  • Enquiry form
  • Opening hours
03On a phone

Most people will see this one.

Often read late at night by an adult child three hours away. The type stays large, the funding routes stack rather than hide, and the phone number is a tap, not a form.

The Optima care at home build on a phone: the home screen, the menu open, and a second page
04Other builds

Have a look at the rest.

Each design, layout and language pattern is sector-specific and tailored to each business. We do not simply provide the same template with the colours changed.