optima

Pet grooming.

Built for a trade where the first question is always the same one. A real preview build, made before anybody had paid anything.

01The homepage

What does my dog actually need?

A very popular question in this sector, and most grooming websites answer it with a price list organised by dog size. Price is important, but it is not the only thing visitors look for.

A groom finder that gives a starting point, plainly labelled as one.

Request free preview
The homepage of the Optima pet grooming build, on a desktop browser with a phone beside it
02What it does
An inner page of the Optima pet grooming build shown on a desktop, a tablet and a phone

Priced on the coat, not the postcode.

Size, coat and condition, with what each includes. It suggests rather than quotes, because only someone who has seen the coat can give a real one.

  • Breed pricing
  • Booking
  • Enquiry form
  • Groom finder
  • Opening hours
03On a phone

Most people will see this one.

Almost always a phone, usually with the dog in the room. The finder stacks into three taps and the result is a conversation starter, not a bounce.

The Optima pet grooming build on a phone: the home screen, the menu open, and a second page
04Other builds

Have a look at the rest.

Each design, layout and language pattern is sector-specific and tailored to each business. We do not simply provide the same template with the colours changed.