Electricians.

Your sector has work that may be a full rewire or a dead socket to investigate. The site has to carry both without looking like every other electrician site. A real preview build, made before anybody had paid anything.

01The homepage

A sector website that isn't a template dressed up in a new colour.

The danger for many websites is visitor sector blindness, where all sites blend into one and the visitor struggles to find a real reason to enquire. This layout is already a differentiator: a wider build, set in a condensed type with a fixed navigation rail down the side, so it stands out from the first image, before the words are even read.

A flush, edge-to-edge hero and a left rail no other build uses.

The homepage of the Optima electricians build, on a desktop browser with a phone beside it
02What it does
An inner page of the Optima electricians build shown on a desktop, a tablet and a phone

The work, from the rewire to the last socket.

Rewires, consumer units, fault finding, lighting, sockets and outdoor power, and EV chargers, each on a real page, with the small jobs taken as seriously as the big ones.

  • Rewires
  • Fault finding
  • EV chargers
  • Local search
  • Areas covered
03On a phone

Most people will see this one.

Looked up mid-job or right after a trip, usually in a hurry. Everything above the fold is reachable with a thumb, and the page is readable before the photographs have loaded.

The Optima electricians build on a phone: the home screen, the menu open, and a second page
04Other builds

Have a look at the rest.

Each design, layout and language pattern is sector-specific and tailored to each business. We do not simply provide the same template with the colours changed.