Construction.

Built for a sector that deals less with urgent work and more with planned work. It's critical to get visitor engagement from the start, so you can build rapport and confidence through the quote stage. A real preview build, made before anybody had paid anything.

01The homepage

Most builders' websites rely on a gallery of completed work. This one sells on judgement.

A builder's website needs to get you onto the visitor's shortlist. To do that, it has to be more than a site that looks stale and reads like a directory listing with a gallery bolted on.

Full-blood architectural photography instead of clip-art vans.

The homepage of the Optima construction build, on a desktop browser with a phone beside it
02What it does
An inner page of the Optima construction build shown on a desktop, a tablet and a phone

Projects that explain themselves.

Extensions, renovations and new builds, each with the reasoning behind the decisions rather than a caption under a photograph.

  • Projects & images
  • Work specialisms
  • Local search
  • Enquiry form
  • Case-by-case detail
  • Regions covered
03On a phone

Most people will see this one.

Someone standing on a driveway three weeks after the first visit, showing a partner what they found. The galleries hold up at that size and the enquiry form is never more than a scroll away.

The Optima construction build on a phone: the home screen, the menu open, and a second page
04Other builds

Have a look at the rest.

Each design, layout and language pattern is sector-specific and tailored to each business. We do not simply provide the same template with the colours changed.